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freelance.stanford.edu – Jun 18-19 – Stanford University ScheduleFRIDAY, JUNE 18, 20107:30-8:45 AM
Registration, Coffee, Bagels
8:45-9:15 AM
Welcome and Introduction
Jim Bettinger, Director, John S. Knight Fellowships Program 9:15-10:30 AM
Freeing Your Inner Entrepreneur: Reinventing Yourself for the Changing Media World
Surviving as a freelancer has never been more challenging—or more exciting. Today, freelance journalists are creating their own voices and brands, launching their own publications, and creating a diversified portfolio of skills—from writing, to research, to public speaking, to building small media empires around their particular niche. In this panel, four very different freelancers talk about how they’ve reinvented themselves into sustainable independent businesses while also sustaining their dreams.
10:45-11:45 AM
Keynote Address
Keynote Speaker: David Granger, Editor-in-Chief, Esquire Magazine 11:45-1:00 PM
Lunch
12:00-1:00 PM
Lunchtime Demo: Public Insight Database, American Public Media
Learn about a national network that connects newsrooms with knowledgeable sources, and tools in development that will enable freelancers to do the same. 1:15–2:30 PM
Session 1:
An unprecedented number of digital journalism start-ups are breaking ground today. Some may be your future clients. These digital journalism entrepreneurs explain what they need from freelancers, how they define a great story --and why they think they’ll still be around five years from now.
Session 2:
Smarter searching through customized tools can help make your research faster and more thorough. This workshop shows you how.
2:45-4:00 PM
Session 1:
With newspapers cutting budgets and jobs, a growing number of investigative reporters and editors are coming up with new ways to fund and publish their projects. Will it be enough? And what does it mean for your work?
Session 2:
A session exploring new potential in multimedia storytelling, demonstrating what writers might gain from adding multimedia skills to their quiver, and explaining where to learn those.
4:15-5:30 PM
Session 1:
Isolation is an occupational hazard of freelancing. But new technologies and new economic realities are bringing together new groups of freelancers to work together. This panel presents several very different solutions.
Session 2:
From one-day workshops to yearlong adventures, grants and fellowships can play an important role in funding your work, advancing your skills and refreshing your outlook.
5:30-6:30 PM
Cocktail Party
SATURDAY, JUNE 19, 20108:30 -9:30 AM
Coffee and Bagels
9:30-10:45 AM
It's 2015: Do You Know Where Your Magazine Is?
Are magazines the last bastions of complex storytelling? Dinosaurs doomed to perish in the digital age? This panel will discuss the future of magazines and magazine writing -- and why it may not be as dark as some predict. Panelists include assigning editors from leading magazines.
11-12:15 PM
Books without Paper: How Technology Is Changing the Way We Read, Write and Sell Books
Large book publishers and retailers are consolidating into behemoths, squashing the midlist and slaughtering independent sellers. But as reading goes digital, books have become easier to distribute and update, creating new niches for small presses and do-it-your-selfers. How will these trends play out? Our panel of experts, including an agent, an editor, a technologist and a self-publishing phenom, will forecast the best strategies for the possibly paperless future.
12:30-1:30
Lunch
1:00-1:40 PM
Entering the Knight News Challenge
Q&A with Jose Zamora, journalism program associate, Knight Foundation 1:45-3 PM
Session 1:
A passel of questions dogs any serious journalist turning to this online form: Is the blog a forum for great reporting? Who's doing the best work? What are the aesthetic questions that crop up in a blog? Can blogs be narrative? Is conventional wisdom correct about the length and frequency of posts? Do the requirements of search-engine-optimization undermine originality? And how does anyone find the time to do great work while feeding the maw of a blog? Writers who blog with style will share their unvarnished impressions.
Session 2:
National magazines can seem impenetrable, and pitching them a baffling and arcane skill. In fact, it's more science than art. This session will deconstruct a range of successful and unsuccessful pitches to top magazines to reveal some surprising consistencies, including the structure and content of "winners" -- and also the most likely (non-obvious) pitfall for novice national pitchers.
3:15-4:30 PM
Session 1:
What you need to know about Twitter, Facebook and blogs to help you build your brand, find stories and sources, and spread the word.
Session 2:
Learn how successful freelancers support the work they love by using their journalistic talents in creative ways, from grant-writing to event planning to corporate work.
4:30 PM
Champagne Toast and Raffle
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