Bookmark and Share

sponsored by:

Knight Fellowships Logo ASJA Logo

Google Logo

Kaiser Permanente Logo – Jun 18-19 – Stanford University


FRIDAY, JUNE 18, 2010

7:30-8:45 AM

Registration, Coffee, Bagels
Old Union Courtyard

8:45-9:15 AM

Welcome and Introduction
Clubhouse Ballroom

Jim Bettinger, Director, John S. Knight Fellowships Program

9:15-10:30 AM

Freeing Your Inner Entrepreneur: Reinventing Yourself for the Changing Media World
Clubhouse Ballroom

Surviving as a freelancer has never been more challenging—or more exciting. Today, freelance journalists are creating their own voices and brands, launching their own publications, and creating a diversified portfolio of skills—from writing, to research, to public speaking, to building small media empires around their particular niche. In this panel, four very different freelancers talk about how they’ve reinvented themselves into sustainable independent businesses while also sustaining their dreams.

  • Moderator: Marci Alboher, Vice President, Civic Ventures. Blogger/speaker/author, One Person/Multiple Careers
  • Damon Brown, freelance journalist, blogger for, author of nine books
  • Dan Fost, freelance writer, former tech columnist for the SF Chronicle, and author of Giants Past and Present
  • Michelle Goodman, freelance writer, author of My So-Called Freelance Life: How to Survive and Thrive as a Creative Professional for Hire
  • Matt Villano, freelance writer

10:45-11:45 AM

Keynote Address
Clubhouse Ballroom

Keynote Speaker: David Granger, Editor-in-Chief, Esquire Magazine

11:45-1:00 PM

Old Union Courtyard

12:00-1:00 PM

Lunchtime Demo: Public Insight Database, American Public Media
Nitery 209

Learn about a national network that connects newsrooms with knowledgeable sources, and tools in development that will enable freelancers to do the same.

1:15–2:30 PM

Session 1:
Digital Ventures: Which One Will Become Your Best Client?
Cardinal Room

An unprecedented number of digital journalism start-ups are breaking ground today. Some may be your future clients. These digital journalism entrepreneurs explain what they need from freelancers, how they define a great story --and why they think they’ll still be around five years from now.

Session 2:
Google for Freelancers
Nitery 209

Smarter searching through customized tools can help make your research faster and more thorough. This workshop shows you how.

  • Jake Hubert, communications manager for search, Google

2:45-4:00 PM

Session 1:
The Big Dig: Reorganization and the Future of Investigative Reporting
Cardinal Room

With newspapers cutting budgets and jobs, a growing number of investigative reporters and editors are coming up with new ways to fund and publish their projects. Will it be enough? And what does it mean for your work?

Session 2:
Crossing Over: Multimedia for Writers
Nitery 209

A session exploring new potential in multimedia storytelling, demonstrating what writers might gain from adding multimedia skills to their quiver, and explaining where to learn those.

4:15-5:30 PM

Session 1:
Alone Together: Freelance Networks and Collaborations
Cardinal Room

Isolation is an occupational hazard of freelancing. But new technologies and new economic realities are bringing together new groups of freelancers to work together. This panel presents several very different solutions.

Session 2:
Restoring Yourself and Journalism, Too: Grants and Fellowships
Nitery 209

From one-day workshops to yearlong adventures, grants and fellowships can play an important role in funding your work, advancing your skills and refreshing your outlook.

  • Moderator: Veronica Anderson, Knight Fellow
  • Margaret Engel, Director, Alicia Patterson Foundation
  • Dawn Garcia, Deputy Director, John S. Knight Fellowships for Professional Journalists
  • Martha Shirk, program consultant, The California Endowment Health Journalism Fellowships, USC's Annenberg School of Journalism

5:30-6:30 PM

Cocktail Party
Old Union Courtyard


8:30 -9:30 AM

Coffee and Bagels
Old Union Courtyard

9:30-10:45 AM

It's 2015: Do You Know Where Your Magazine Is?
Clubhouse Ballroom

Are magazines the last bastions of complex storytelling? Dinosaurs doomed to perish in the digital age? This panel will discuss the future of magazines and magazine writing -- and why it may not be as dark as some predict. Panelists include assigning editors from leading magazines.

11-12:15 PM

Books without Paper: How Technology Is Changing the Way We Read, Write and Sell Books
Clubhouse Ballroom

Large book publishers and retailers are consolidating into behemoths, squashing the midlist and slaughtering independent sellers. But as reading goes digital, books have become easier to distribute and update, creating new niches for small presses and do-it-your-selfers. How will these trends play out? Our panel of experts, including an agent, an editor, a technologist and a self-publishing phenom, will forecast the best strategies for the possibly paperless future.

  • Moderator: David Hale Smith, literary agent
  • Dawn Davis, editorial director, Amistad, an imprint of HarperCollins
  • Jim Horan, self-published author of The One-Page Business Plan
  • Dom Sagolla, a co-creator of Twitter and author of 140 Characters: A Style Guide for the Short Form
  • Daniel Slater, author and vendor relations, Amazon Kindle


Old Union Courtyard

1:00-1:40 PM

Entering the Knight News Challenge
Cardinal Room

Q&A with Jose Zamora, journalism program associate, Knight Foundation

1:45-3 PM

Session 1:
Beauty and the Blog: A place for inspired storytelling, or just journals on steroids?
Nitery 209

A passel of questions dogs any serious journalist turning to this online form: Is the blog a forum for great reporting? Who's doing the best work? What are the aesthetic questions that crop up in a blog? Can blogs be narrative? Is conventional wisdom correct about the length and frequency of posts? Do the requirements of search-engine-optimization undermine originality? And how does anyone find the time to do great work while feeding the maw of a blog? Writers who blog with style will share their unvarnished impressions.

Session 2:
Perfect Pitch: What *Really* Worked -- and what didn't -- at The New Yorker, New York Times Magazine, Atlantic, Wired etc.
Nitery 206

National magazines can seem impenetrable, and pitching them a baffling and arcane skill. In fact, it's more science than art. This session will deconstruct a range of successful and unsuccessful pitches to top magazines to reveal some surprising consistencies, including the structure and content of "winners" -- and also the most likely (non-obvious) pitfall for novice national pitchers.

  • Led by: Jennifer Kahn, feature writer for The New Yorker, National Geographic, Wired, Outside, the New York Times

3:15-4:30 PM

Session 1:
Social Media for Journalists
Nitery 209

What you need to know about Twitter, Facebook and blogs to help you build your brand, find stories and sources, and spread the word.

Session 2:
Diversifying Your Income
Cardinal room

Learn how successful freelancers support the work they love by using their journalistic talents in creative ways, from grant-writing to event planning to corporate work.

4:30 PM

Champagne Toast and Raffle
Clubhouse Ballroom